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Daily Inspiration Quote by Guy Ritchie

"We are not that flash, me or the missus. In fact, we are quite low-maintenance"

About this Quote

“We are not that flash” is Guy Ritchie doing something very deliberate: laundering celebrity through pub-floor plainness. “Flash” is a loaded British word, equal parts taste and suspicion. It doesn’t just mean expensive; it implies tacky, performative wealth - the kind you’re supposed to side-eye even if you secretly want it. Coming from a director whose brand has long been entwined with swagger, sharp suits, and criminal glam, the line works as a controlled contradiction. He’s selling an anti-sell.

The “me or the missus” phrasing matters. It’s laddish and domestic at once, a little wink toward working-class authenticity, a preemptive defense against the assumption that fame turns people into curated aliens. “The missus” isn’t a name; it’s a role, a shorthand that collapses a private relationship into something familiar and culturally legible. That familiarity is the point: it invites the audience to see him as grounded, not gilded.

“Low-maintenance” is the modern alibi. It’s a lifestyle adjective that signals ease, self-sufficiency, no drama, no demands - a quiet rebuke to the stereotype of high-profile partners and high-living creatives. In context, this kind of quote typically surfaces in interviews where wealth is the elephant in the room. Ritchie sidesteps the elephant by telling you it’s basically a dog: manageable, ordinary, not worth gawking at. The subtext: don’t mistake visibility for vanity; don’t read my success as my personality.

Quote Details

TopicHusband & Wife
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Ritchie, Guy. (2026, January 18). We are not that flash, me or the missus. In fact, we are quite low-maintenance. FixQuotes. https://fixquotes.com/quotes/we-are-not-that-flash-me-or-the-missus-in-fact-we-13519/

Chicago Style
Ritchie, Guy. "We are not that flash, me or the missus. In fact, we are quite low-maintenance." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/we-are-not-that-flash-me-or-the-missus-in-fact-we-13519/.

MLA Style (9th ed.)
"We are not that flash, me or the missus. In fact, we are quite low-maintenance." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/we-are-not-that-flash-me-or-the-missus-in-fact-we-13519/. Accessed 24 Feb. 2026.

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About the Author

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Guy Ritchie (born September 10, 1968) is a Director from United Kingdom.

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