"We are pushing ahead as fast as we can for all audiences, whether for the business user, the child, or the digital music enthusiast"
About this Quote
Then comes the real tell: “for all audiences.” This is inclusivity as strategy, not sentiment. Allchin isn’t describing a product so much as staking a claim over the entire digital life-cycle. The “business user” signals seriousness and enterprise lock-in; “the child” does something subtler, laundering corporate reach through innocence while nodding to education, parental trust, and long-term customer formation. “Digital music enthusiast” time-stamps the quote in the early-2000s moment when MP3s, Napster’s aftershocks, and the iPod era made music the battleground for who would control consumer computing next.
The syntax is a classic Microsoft-era move: list disparate identities to imply universality, then collapse them into one ecosystem. Underneath the friendliness is a competitive thesis: if you can be the default environment for work, play, learning, and culture, you don’t just sell software-you set the terms of participation. It’s corporate rhetoric that treats “audiences” as markets to be captured, while borrowing the language of accessibility to make that capture feel like progress.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Allchin, Jim. (2026, January 15). We are pushing ahead as fast as we can for all audiences, whether for the business user, the child, or the digital music enthusiast. FixQuotes. https://fixquotes.com/quotes/we-are-pushing-ahead-as-fast-as-we-can-for-all-170002/
Chicago Style
Allchin, Jim. "We are pushing ahead as fast as we can for all audiences, whether for the business user, the child, or the digital music enthusiast." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/we-are-pushing-ahead-as-fast-as-we-can-for-all-170002/.
MLA Style (9th ed.)
"We are pushing ahead as fast as we can for all audiences, whether for the business user, the child, or the digital music enthusiast." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/we-are-pushing-ahead-as-fast-as-we-can-for-all-170002/. Accessed 10 Feb. 2026.

