"We are selling dreams. We are merchants of happiness"

This quote by Bernard Loiseau speaks to the power of the hospitality industry to bring joy and satisfaction to individuals's lives. By offering dreams and joy, the hospitality market is providing an escape from the mundane and a chance to experience something unique. Whether it's a luxurious hotel stay, a scrumptious meal, or a special experience, the hospitality market is supplying individuals with an opportunity to make memories and take pleasure in life. The hospitality market is not practically providing a service, however about producing an experience that will bring delight and happiness to people's lives. By selling dreams and joy, the hospitality industry is assisting to make the world a much better place.