"We as Americans assume that big companies are bad, and big power companies are even worse"

This quote by Frank Luntz suggests that Americans have an unfavorable view of big companies and power business in specific. This could be due to the fact that large companies typically have a great deal of power and impact, and can often be viewed as benefiting from their customers or the environment. It could also be due to the fact that large business often have a great deal of cash and resources, which can cause them having an unfair advantage over smaller sized business. Additionally, power companies are often viewed as having a negative effect on the environment, due to their dependence on fossil fuels. Overall, this quote recommends that Americans have an unfavorable view of large business and power companies in particular, which this view is based on the understanding that these business are taking advantage of their consumers or the environment.