"We believed in our idea - a family park where parents and children could have fun- together"
About this Quote
The intent is disarmingly simple: sell a park by selling a feeling. "We believed" turns a corporate venture into a collective faith, inviting the audience to see Disneyland as the product of conviction rather than calculation. That move matters because it softens the suspicion that mass entertainment manipulates its customers. If the founders are believers, the visitors can be, too.
Subtext runs deeper. The hyphenated pause - "have fun- together" - works like a stage direction, insisting on the missing ingredient. It's also an argument about family as a unit worth designing for, not merely depicting on sitcoms. Postwar America was building suburbs, highways, and a new consumer identity; Disney offers a civic space where the nuclear family can rehearse its ideal self under controlled conditions: clean, safe, narratively coherent.
Context turns the line into a mission statement for an entire cultural model: intellectual property as environment, nostalgia as infrastructure, childhood as a shared national language. The genius is that the promise of togetherness is also the mechanism of scale. Get parents in the gate with their kids, and you don't just sell a ticket - you normalize a ritual.
Quote Details
| Topic | Family |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Disney, Walt. (2026, January 14). We believed in our idea - a family park where parents and children could have fun- together. FixQuotes. https://fixquotes.com/quotes/we-believed-in-our-idea-a-family-park-where-10738/
Chicago Style
Disney, Walt. "We believed in our idea - a family park where parents and children could have fun- together." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/we-believed-in-our-idea-a-family-park-where-10738/.
MLA Style (9th ed.)
"We believed in our idea - a family park where parents and children could have fun- together." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/we-believed-in-our-idea-a-family-park-where-10738/. Accessed 12 Feb. 2026.




