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Parenting & Family Quote by Robert McNamara

"We burned to death 100,000 Japanese civilians in Tokyo - men, women and children. LeMay recognized that what he was doing would be thought immoral if his side had lost. But what makes it immoral if you lose and not immoral if you win?"

About this Quote

McNamara’s line detonates because it refuses the comforting grammar of victory. He’s not recounting the Tokyo firebombing as grim necessity; he’s staging a moral stress test that most national narratives are built to fail. By putting a body count up front - “men, women and children” - he blocks the usual retreat into euphemism and strategy. The sentence is designed to make the reader sit in the smoke, not in the war room.

The intent is accusatory, but it’s also self-indicting. McNamara, a technocrat who helped systematize modern warfare, frames the question the way an analyst would: what variable flips “immoral” to “acceptable”? The subtext is that legality and morality in war are often post-hoc products of power: the winner writes the tribunals, the history books, and the acceptable vocabulary. LeMay’s blunt realism becomes McNamara’s ethical mirror, exposing how “we had to” can function as anesthesia.

Context sharpens the bite. The Tokyo raids were among the most lethal acts of conventional bombing in history, yet they sit in public memory behind the nuclear shocks of Hiroshima and Nagasaki. McNamara forces the audience to notice the continuum: mass civilian death wasn’t an aberration; it was policy, optimized. Coming from a man later haunted by Vietnam, the quote reads like a late-career attempt to puncture the myth that good intentions and winning outcomes retroactively cleanse methods. The question is unanswerable on purpose. It leaves only the uncomfortable implication: victory doesn’t absolve; it merely normalizes.

Quote Details

TopicEthics & Morality
SourceRobert McNamara — spoken in the documentary film 'The Fog of War' (2003), interview/transcript quote: "We burned to death 100,000 Japanese civilians in Tokyo... But what makes it immoral if you lose and not immoral if you win?"
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Citation Formats

APA Style (7th ed.)
McNamara, Robert. (n.d.). We burned to death 100,000 Japanese civilians in Tokyo - men, women and children. LeMay recognized that what he was doing would be thought immoral if his side had lost. But what makes it immoral if you lose and not immoral if you win? FixQuotes. https://fixquotes.com/quotes/we-burned-to-death-100000-japanese-civilians-in-170372/

Chicago Style
McNamara, Robert. "We burned to death 100,000 Japanese civilians in Tokyo - men, women and children. LeMay recognized that what he was doing would be thought immoral if his side had lost. But what makes it immoral if you lose and not immoral if you win?" FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/we-burned-to-death-100000-japanese-civilians-in-170372/.

MLA Style (9th ed.)
"We burned to death 100,000 Japanese civilians in Tokyo - men, women and children. LeMay recognized that what he was doing would be thought immoral if his side had lost. But what makes it immoral if you lose and not immoral if you win?" FixQuotes, https://fixquotes.com/quotes/we-burned-to-death-100000-japanese-civilians-in-170372/. Accessed 1 Feb. 2026.

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About the Author

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Robert McNamara (June 9, 1916 - July 6, 2009) was a Public Servant from USA.

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