"We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either"
About this Quote
The phrase "model of the world" is doing heavy work. It frames strategy as an abstraction that can be elegant, coherent, and still wrong. Ballmer came up in a Microsoft culture that prized big bets and platform thinking, but also lived through the bruising lessons of being late or tone-deaf to users (the web era, mobile, the years when "developers developers developers" wasn’t enough). The subtext is a mea culpa without the melodrama: even companies that shape reality can lose contact with it.
The line "There's no substitute for innovation" nods to Silicon Valley scripture, but he immediately undercuts any attempt to use it as a moral alibi. Innovation becomes a seductive excuse to ignore complaints, usability, pricing, friction - the unglamorous stuff customers experience daily. Ballmer’s real intent is to force a both-and: visionary work has to be tethered to lived demand. Not "listen instead of invent", but "invent while listening", because the future you want to build has to survive contact with the people you’re building it for.
Quote Details
| Topic | Customer Service |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ballmer, Steve. (2026, January 16). We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either. FixQuotes. https://fixquotes.com/quotes/we-can-believe-that-we-know-where-the-world-106879/
Chicago Style
Ballmer, Steve. "We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/we-can-believe-that-we-know-where-the-world-106879/.
MLA Style (9th ed.)
"We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/we-can-believe-that-we-know-where-the-world-106879/. Accessed 5 Feb. 2026.








