"We can collaborate with a Netscape employee or partner who's halfway around the world. We can distribute information and software to customers and shareholders, and get their feedback"
About this Quote
Barksdale is selling a kind of borderless corporate metabolism: the company as a living network that can think, ship, and respond in real time. Coming from Netscape’s mid-1990s moment, when the browser was being framed as the front door to a new economy, the line isn’t just optimistic tech talk. It’s a strategic claim about power: whoever controls the channels of digital collaboration controls speed, and speed becomes competitive advantage.
The phrasing does quiet ideological work. “Halfway around the world” turns distance into trivia, shrinking geography into a technical detail the internet simply deletes. “Distribute information and software” collapses product and message into one pipeline, suggesting that what Netscape sells isn’t only code, but a new distribution logic for everything from updates to investor relations. Then there’s the democratic-sounding kicker: “get their feedback.” It reads like participation, but it also signals surveillance-lite: customers and shareholders are recast as continuous data sources, feeding a loop the company can harvest and monetize.
Context matters: Netscape was evangelizing the web as a business platform while racing Microsoft and trying to convince enterprises that the internet was not a toy. This quote doubles as reassurance to cautious executives and a rallying cry to investors: the web will make organizations flatter, faster, and more responsive. The subtext is that intermediaries, old release cycles, and slow corporate communication are about to look not just inefficient, but obsolete.
The phrasing does quiet ideological work. “Halfway around the world” turns distance into trivia, shrinking geography into a technical detail the internet simply deletes. “Distribute information and software” collapses product and message into one pipeline, suggesting that what Netscape sells isn’t only code, but a new distribution logic for everything from updates to investor relations. Then there’s the democratic-sounding kicker: “get their feedback.” It reads like participation, but it also signals surveillance-lite: customers and shareholders are recast as continuous data sources, feeding a loop the company can harvest and monetize.
Context matters: Netscape was evangelizing the web as a business platform while racing Microsoft and trying to convince enterprises that the internet was not a toy. This quote doubles as reassurance to cautious executives and a rallying cry to investors: the web will make organizations flatter, faster, and more responsive. The subtext is that intermediaries, old release cycles, and slow corporate communication are about to look not just inefficient, but obsolete.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
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