Creativity Quote by Steve Brown

There is a certain swagger in the phrase "all across the board" that feels less like optimism than strategy. Steve Brown is talking in the language of radio formats, not artistry, and that choice is the tell. "Airplay" is currency; "CHR" (contemporary hit radio) and "Active rock" are not just stations, they are gatekept lanes with different audiences, expectations, and sonic rules. By name-checking both, he’s signaling range and market readiness: we can be polished enough for pop rotation and loud enough for rock’s credibility test.

The intent is almost pitch-deck simple: reassure programmers, labels, and managers that this project can travel. Musicians often talk about songs; industry veterans talk about placement. Brown is doing the latter, framing the band not as a niche act but as a flexible product that can be slotted into multiple ecosystems. That’s not inherently cynical, but the subtext is clear: in a fragmented music economy, survival favors acts that can translate.

It also hints at a particular moment in rock’s long identity crisis. Active rock can be a fortress of riffs and familiarity; CHR is a treadmill of immediacy and hooks. Claiming both is a way of refusing the false choice between “authentic” rock and “accessible” pop. The line works because it’s a quietly political statement about taste: if radio insists on borders, we’re built to cross them.