"We can put our head in the sand and continue to lose jobs overseas and to other states, or we can say, 'You know what? We are not going to lose another job from California, and we're going to be the very best place to start and grow a business.' So I'll be the chief sales officer for California businesses"
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It’s the language of turnaround theater: a binary choice, a looming threat, and a CEO-hero stepping in to “fix” the culture. Whitman frames job loss as a humiliating inevitability only if California indulges denial. “Head in the sand” isn’t policy critique so much as character indictment, casting the state as complacent while she plays the adult in the room. The payoff is the pledge: not incremental improvement, but an absolute promise to “not…lose another job,” the kind of totalizing vow that functions less as a measurable plan than as a morale weapon.
The subtext is corporate: California is a brand problem. By offering to be “chief sales officer,” Whitman imports executive logic into public governance, positioning the state as a product to be pitched and its businesses as clients to be retained. That metaphor quietly reshapes citizenship into customer relationship management: the job of government becomes competitiveness, the metric becomes capital’s satisfaction, and dissent risks being recoded as bad for “growth.”
Context matters. Whitman rose as a high-profile business leader (eBay) and entered politics in an era when “jobs going overseas” and “businesses fleeing the state” were dominant anxieties, amplified by post-recession insecurity and interstate tax-and-regulation rivalry. The line is built to reassure employers and spook voters: keep losing, or hire the executive. It works because it offers a simple villain (drift, bureaucracy, denial) and a simple protagonist (the salesperson-in-chief), compressing complex economic forces into a story of willpower and management.
The subtext is corporate: California is a brand problem. By offering to be “chief sales officer,” Whitman imports executive logic into public governance, positioning the state as a product to be pitched and its businesses as clients to be retained. That metaphor quietly reshapes citizenship into customer relationship management: the job of government becomes competitiveness, the metric becomes capital’s satisfaction, and dissent risks being recoded as bad for “growth.”
Context matters. Whitman rose as a high-profile business leader (eBay) and entered politics in an era when “jobs going overseas” and “businesses fleeing the state” were dominant anxieties, amplified by post-recession insecurity and interstate tax-and-regulation rivalry. The line is built to reassure employers and spook voters: keep losing, or hire the executive. It works because it offers a simple villain (drift, bureaucracy, denial) and a simple protagonist (the salesperson-in-chief), compressing complex economic forces into a story of willpower and management.
Quote Details
| Topic | Business |
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