"We can put television in its proper light by supposing that Gutenberg's great invention had been directed at printing only comic books"
About this Quote
The line also smuggles in a moral hierarchy of culture that midcentury educators felt was slipping away. Hutchins, a champion of liberal education and the “Great Books” tradition, is speaking from a moment when television was rapidly becoming the household hearth and the new common language. His subtext: a democracy can’t outsource its attention. If the dominant storyteller is optimized for spectacle, advertising, and lowest-common-denominator consensus, the public’s habits of thought will be trained accordingly.
What makes the sentence work is its precision. “Proper light” sounds measured, almost modest, but the image is scorching. He doesn’t argue about programming choices; he reframes the entire enterprise as a category error: we built a printing press and decided the point was cheap thrills. The intended sting is institutional, too: broadcasters, sponsors, and regulators are implicated as caretakers who chose entertainment over enlightenment because entertainment scales.
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Citation Formats
APA Style (7th ed.)
Hutchins, Robert M. (n.d.). We can put television in its proper light by supposing that Gutenberg's great invention had been directed at printing only comic books. FixQuotes. https://fixquotes.com/quotes/we-can-put-television-in-its-proper-light-by-153210/
Chicago Style
Hutchins, Robert M. "We can put television in its proper light by supposing that Gutenberg's great invention had been directed at printing only comic books." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/we-can-put-television-in-its-proper-light-by-153210/.
MLA Style (9th ed.)
"We can put television in its proper light by supposing that Gutenberg's great invention had been directed at printing only comic books." FixQuotes, https://fixquotes.com/quotes/we-can-put-television-in-its-proper-light-by-153210/. Accessed 2 Feb. 2026.







