"We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information"
About this Quote
The intent isn’t to deny that information matters; Drucker helped build the very vocabulary of “knowledge work.” The subtext is aimed at managers and policymakers who mistake a dominant input for an eternal destiny. When an era names itself after a resource, it starts investing like that resource is the whole game: more data, more systems, more dashboards, more “IT as strategy.” Drucker is implying that the next wave of value creation will come from constraints information can’t dissolve: biology, energy, materials, aging, climate, care, and the physical logistics of keeping societies functioning. Information becomes infrastructure, not the frontier.
Context matters: Drucker spent decades watching firms fetishize the last breakthrough until it calcified into bureaucracy. “New industries” in his mouth means not incremental upgrades to existing companies but category creation - businesses that reorganize daily life. The line is also a quiet rebuke to technological determinism. Innovation isn’t a straight line from faster computing to a better future; it’s a lurch toward whatever problem becomes expensive, urgent, and unavoidable once information is cheap.
Quote Details
| Topic | Vision & Strategy |
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| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Drucker, Peter. (2026, January 17). We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information. FixQuotes. https://fixquotes.com/quotes/we-can-say-with-certainty-or-90-probability--29416/
Chicago Style
Drucker, Peter. "We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/we-can-say-with-certainty-or-90-probability--29416/.
MLA Style (9th ed.)
"We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/we-can-say-with-certainty-or-90-probability--29416/. Accessed 12 Feb. 2026.





