"We cannot banish dangers, but we can banish fears. We must not demean life by standing in awe of death"
About this Quote
Sarnoff’s line reads like a mission statement for the broadcast age: danger is real, but fear is a choice, and the choice has consequences for how a society lives. Coming from a man who helped turn radio (and later television) into mass infrastructure, the quote isn’t abstract stoicism. It’s an argument for modern life conducted under permanent risk - industrial accidents, war, economic shocks, the ambient anxiety of a century that learned how efficiently it could destroy itself.
The phrasing is engineered to feel practical. “Cannot banish dangers” concedes reality; it disarms the listener’s skepticism. Then he pivots: if you can’t eliminate the threat, you can still manage the internal climate it creates. That’s classic Sarnoff: the organizer’s temperament, the belief that systems can’t guarantee safety but can cultivate confidence. It echoes the logic of communications technology itself. Radio doesn’t stop catastrophes; it changes how people metabolize them, replacing rumor and isolation with shared information and a sense of coordinated public life.
The subtext sharpens in the second sentence. “Standing in awe of death” isn’t just fear; it’s a kind of reverence, a surrender that makes death the central fact around which everything else orbits. Sarnoff calls that a moral insult to life - not because death isn’t serious, but because letting it dominate diminishes human agency. In a mid-century context shadowed by global war and nuclear possibility, this is also a quiet rebuke to paralysis: the temptation to treat catastrophe as destiny. His intent is civic as much as personal: keep building, keep inventing, keep living, even while the dangers remain.
The phrasing is engineered to feel practical. “Cannot banish dangers” concedes reality; it disarms the listener’s skepticism. Then he pivots: if you can’t eliminate the threat, you can still manage the internal climate it creates. That’s classic Sarnoff: the organizer’s temperament, the belief that systems can’t guarantee safety but can cultivate confidence. It echoes the logic of communications technology itself. Radio doesn’t stop catastrophes; it changes how people metabolize them, replacing rumor and isolation with shared information and a sense of coordinated public life.
The subtext sharpens in the second sentence. “Standing in awe of death” isn’t just fear; it’s a kind of reverence, a surrender that makes death the central fact around which everything else orbits. Sarnoff calls that a moral insult to life - not because death isn’t serious, but because letting it dominate diminishes human agency. In a mid-century context shadowed by global war and nuclear possibility, this is also a quiet rebuke to paralysis: the temptation to treat catastrophe as destiny. His intent is civic as much as personal: keep building, keep inventing, keep living, even while the dangers remain.
Quote Details
| Topic | Mortality |
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