"We can’t become complacent; we have to keep moving forward"
About this Quote
The intent is twofold. Internally, it’s a discipline message: don’t let a launch, a valuation bump, or a breakthrough model turn into institutional laziness. Externally, it’s reputation management: a reassurance to partners and the public that power will be paired with urgency, that the company won’t coast on its lead while the world scrambles to catch up to the consequences.
The subtext is where it gets sharper. “We” is doing heavy lifting, spreading accountability across a team, an industry, even society. It also quietly normalizes a perpetual sprint: if you’re always “moving forward,” you’re less likely to pause and ask whether the direction is right, who’s being dragged along, or what’s being broken in the process. That’s especially charged in AI, where progress narratives can function as moral alibis: keep shipping, keep scaling, keep iterating - and treat doubts as complacency.
Contextually, it lands as a hedge against hubris. The more tech leaders promise transformation, the more they need a ritual phrase that signals humility while preserving momentum. This one does both.
Quote Details
| Topic | Perseverance |
|---|---|
| Source | Sam Altman, OpenAI blog post “Planning for AGI and beyond” (2023-02-24) |
| Cite |
Citation Formats
APA Style (7th ed.)
Altman, Sam. (2026, January 25). We can’t become complacent; we have to keep moving forward. FixQuotes. https://fixquotes.com/quotes/we-cant-become-complacent-we-have-to-keep-moving-184269/
Chicago Style
Altman, Sam. "We can’t become complacent; we have to keep moving forward." FixQuotes. January 25, 2026. https://fixquotes.com/quotes/we-cant-become-complacent-we-have-to-keep-moving-184269/.
MLA Style (9th ed.)
"We can’t become complacent; we have to keep moving forward." FixQuotes, 25 Jan. 2026, https://fixquotes.com/quotes/we-cant-become-complacent-we-have-to-keep-moving-184269/. Accessed 12 Feb. 2026.






