"We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team"
About this Quote
The intent is managerial and myth-making at once. He's explaining why the early work was messy, but he's also laundering that mess into a narrative of invention. "Developing new competencies" is the polite term for organizational trauma: retooling processes, importing talent, and learning an industry that punishes amateurs. The subtext is that success here wouldn't be an iteration; it would be a conversion, from software giant to entertainment hardware contender.
Context matters: console gaming is a culture with long memories and entrenched loyalties. Microsoft's entry required more than engineering; it required credibility, partnerships, and an online identity that would later harden into Xbox Live. Allard's phrasing quietly elevates online service to a core pillar, not a feature - a signal that the future of consoles would be networked, social, ongoing. The final clause, "assembling a new team", hints at internal politics: you don't just build a product, you build a counterculture inside a legacy company. That, more than the tech, is what makes the quote work.
Quote Details
| Topic | Team Building |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Allard, J. (2026, January 15). We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team. FixQuotes. https://fixquotes.com/quotes/we-didnt-have-our-online-service-developed-we-had-121257/
Chicago Style
Allard, J. "We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/we-didnt-have-our-online-service-developed-we-had-121257/.
MLA Style (9th ed.)
"We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/we-didnt-have-our-online-service-developed-we-had-121257/. Accessed 25 Feb. 2026.

