"We do 32 episodes a season and will have shot 267 episodes by the end of the ninth season... It's impossible to sell that many episodes in the foreign market"
About this Quote
The stated issue is “foreign market,” but the subtext is bigger: syndication’s old promise had limits, and those limits were arriving in bulk. Overseas buyers didn’t want a bottomless river of episodes; they wanted manageable packages, easy scheduling, clean entry points. A 267-episode behemoth becomes a programming commitment that crowds out local content, ties up airtime, and demands marketing muscle. Spelling is admitting that the very abundance that made U.S. television profitable at home can turn into friction abroad.
Context matters because Spelling helped define the export-ready, glossy American series. Yet here he’s acknowledging that global television isn’t just America writ large; it has different appetites, budgets, and broadcast rhythms. The quote also hints at a strategic pivot: if you can’t monetize sheer volume internationally, you start valuing “event” seasons, tighter episode orders, and formats that travel better. Years before “peak TV” made shorter seasons feel prestige-coded, Spelling is pointing at the economic reason: too much product stops being a flex and starts being inventory.
Quote Details
| Topic | Sales |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Spelling, Aaron. (2026, January 15). We do 32 episodes a season and will have shot 267 episodes by the end of the ninth season... It's impossible to sell that many episodes in the foreign market. FixQuotes. https://fixquotes.com/quotes/we-do-32-episodes-a-season-and-will-have-shot-267-140085/
Chicago Style
Spelling, Aaron. "We do 32 episodes a season and will have shot 267 episodes by the end of the ninth season... It's impossible to sell that many episodes in the foreign market." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/we-do-32-episodes-a-season-and-will-have-shot-267-140085/.
MLA Style (9th ed.)
"We do 32 episodes a season and will have shot 267 episodes by the end of the ninth season... It's impossible to sell that many episodes in the foreign market." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/we-do-32-episodes-a-season-and-will-have-shot-267-140085/. Accessed 2 Mar. 2026.

