"We do not hate as long as we still attach a lesser value, but only when we attach an equal or a greater value"
About this Quote
The line is built like a trap. “Lesser value” sounds like moral accounting, but Nietzsche is really talking about psychic economics: where attention goes, value follows. To hate is to invest. You grant the enemy a status close to your own, sometimes even higher, because only then does their existence feel intolerable. The subtext is less about morality than about wounded selfhood: hatred is the ego’s way of defending a contested hierarchy.
Contextually, this sits neatly inside Nietzsche’s broader project of unmasking our “higher” emotions as strategies. He’s always asking what a feeling does for the person who feels it. Hatred becomes a tool of ranking - a reaction to competition for meaning, recognition, power. That also explains why hate often looks obsessive or strangely intimate: it keeps the opponent close, center stage, validated by your fixation. Nietzsche’s cynicism lands like a diagnostic: if you want to know what someone secretly values, watch what they can’t stop hating.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Nietzsche, Friedrich. (2026, January 15). We do not hate as long as we still attach a lesser value, but only when we attach an equal or a greater value. FixQuotes. https://fixquotes.com/quotes/we-do-not-hate-as-long-as-we-still-attach-a-40507/
Chicago Style
Nietzsche, Friedrich. "We do not hate as long as we still attach a lesser value, but only when we attach an equal or a greater value." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/we-do-not-hate-as-long-as-we-still-attach-a-40507/.
MLA Style (9th ed.)
"We do not hate as long as we still attach a lesser value, but only when we attach an equal or a greater value." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/we-do-not-hate-as-long-as-we-still-attach-a-40507/. Accessed 13 Feb. 2026.











