"We don't sell technical drawings except when they are incorporated into a drawing or a collage"
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Christo’s sentence reads like a customer-service policy, which is exactly the point: he drags the art market’s most awkward question - what, precisely, are you buying? - into the open and answers it with a rule that protects his mythology. Technical drawings are the backstage labor of his spectacle: measurements, engineering, logistics, permits. They’re indispensable, but in his universe they’re not the work. Selling them straight would collapse the distinction between artistic vision and project management, turning the poetry of wrapping a bridge or floating a curtain into a fetish for paperwork.
So he insists on transformation: the technical becomes saleable only once it’s “incorporated” into a drawing or collage, meaning folded back into authorship, composition, and aura. That small bureaucratic “except” is where the subtext lives. He’s not rejecting commerce; he’s controlling the terms of it. Christo funded enormous, temporary public installations by selling preparatory works. This line doubles as brand protection and ethical posture: the real art stays free, un-ticketed, and fleeting, while the collectible objects remain tethered to imagination rather than pure function.
It also signals a quiet hierarchy of value. A technical drawing is a tool; a collage is a narrative. By embedding the practical inside the poetic, Christo recasts feasibility as part of the aesthetic - engineering as brushstroke - without letting the market claim the scaffolding as the cathedral.
So he insists on transformation: the technical becomes saleable only once it’s “incorporated” into a drawing or collage, meaning folded back into authorship, composition, and aura. That small bureaucratic “except” is where the subtext lives. He’s not rejecting commerce; he’s controlling the terms of it. Christo funded enormous, temporary public installations by selling preparatory works. This line doubles as brand protection and ethical posture: the real art stays free, un-ticketed, and fleeting, while the collectible objects remain tethered to imagination rather than pure function.
It also signals a quiet hierarchy of value. A technical drawing is a tool; a collage is a narrative. By embedding the practical inside the poetic, Christo recasts feasibility as part of the aesthetic - engineering as brushstroke - without letting the market claim the scaffolding as the cathedral.
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| Topic | Art |
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