Creativity Quote by Alice Cooper

Name-dropping a label as an “organization” is classic rock-survivor pragmatism: part street-level business update, part morale speech. Alice Cooper isn’t selling mysticism here; he’s describing momentum. “We got on his label” frames success as access, a door opened by proximity to a powerful “his.” The pronoun does a lot of work. It keeps the boss offstage while still crediting the gravitational pull of a central figure (almost certainly Eminem’s Shady/Aftermath orbit in the “Bizarre” era), and it subtly signals loyalty: we’re in the camp, we’re protected, we’re rising.

The phrase “going up and up” is intentionally blunt, almost childlike, because it mimics the language of charts and sales without having to cite numbers. It’s optimism made legible to fans and press alike. Cooper’s performance persona is all guillotines and gothic theatrics, but the subtext here is the unglamorous reality of music careers: infrastructure matters. Labels are networks, budgets, radio relationships, tour support, marketing muscle. Calling it an “organization” reveals a veteran’s eye for machinery over myth.

“So we have faith” lands like a small prayer at the end of a quarterly report. Faith in what? Not in art’s purity, but in the climb continuing, in the machine staying fed, in the chaos of the industry feeling, briefly, predictable. It’s hope dressed as professionalism, a musician translating the roulette wheel of fame into something you can believe in.