"We had incense and rock'n'roll posters, and we sold records and rolling papers. People could just, like, hang out. We had a cool vibe going"
About this Quote
The repeated “we” is doing quiet myth-making. Hilfiger isn’t only describing inventory, he’s narrating origin story: before the boardrooms and licensing empires, there was a hangout. That’s the subtext every lifestyle brand wants: we didn’t manufacture authenticity, we stumbled into it. Even “People could just, like, hang out” performs an unforced casualness, a kind of strategic anti-salesmanship. The hesitation (“just, like”) reads as sincerity, but it’s also a cultural signal that the place wasn’t corporate, wasn’t uptight, wasn’t trying too hard.
Context matters: Hilfiger’s mainstream success came from translating subcultural cues into clean, mass-appeal Americana. This memory shows the prototype. “Cool vibe” is both nostalgia and business thesis: sell the feeling, and the objects move themselves. It’s a candid glimpse of how counterculture aesthetics get turned into a storefront language - not to rebel against the market, but to make the market feel like a scene.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hilfiger, Tommy. (2026, January 18). We had incense and rock'n'roll posters, and we sold records and rolling papers. People could just, like, hang out. We had a cool vibe going. FixQuotes. https://fixquotes.com/quotes/we-had-incense-and-rocknroll-posters-and-we-sold-13441/
Chicago Style
Hilfiger, Tommy. "We had incense and rock'n'roll posters, and we sold records and rolling papers. People could just, like, hang out. We had a cool vibe going." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/we-had-incense-and-rocknroll-posters-and-we-sold-13441/.
MLA Style (9th ed.)
"We had incense and rock'n'roll posters, and we sold records and rolling papers. People could just, like, hang out. We had a cool vibe going." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/we-had-incense-and-rocknroll-posters-and-we-sold-13441/. Accessed 12 Feb. 2026.

