"We have a product for sale called news, and I'm a salesman"
About this Quote
Shepard Smith’s line lands like a confession and a dare: the clean, civic myth of “the news” gets recast as inventory. By calling it a “product,” he punctures the comforting idea that journalism floats above the marketplace, untouched by the same pressures that shape everything else on TV. The second clause, “and I’m a salesman,” is the twist of the knife. It’s not just that news organizations sell ads around information; the anchor is inside the machine, tasked with moving units: attention, trust, habit.
The intent reads as bracing honesty, the kind that preempts sanctimony. Smith isn’t bragging; he’s lowering the halo. In a media economy where metrics dictate editorial choices and breaking news often competes with spectacle, this framing admits what audiences already suspect: story selection, tone, and urgency are influenced by what keeps people watching. The subtext is a warning about incentives. If the business model rewards outrage, fear, and tribal confirmation, the “product” will tilt that way, even when individual journalists believe they’re pursuing truth.
Context matters: Smith built a reputation as a straight-news figure in a cable ecosystem that increasingly blurred reporting with performance. The line functions as self-defense and critique at once. By naming himself a salesman, he acknowledges complicity while inviting a more realistic standard for consumers: don’t look for purity, look for discipline. The uncomfortable power of the quote is that it shifts accountability onto both sides of the screen, where demand shapes supply and “staying informed” is also a transaction.
The intent reads as bracing honesty, the kind that preempts sanctimony. Smith isn’t bragging; he’s lowering the halo. In a media economy where metrics dictate editorial choices and breaking news often competes with spectacle, this framing admits what audiences already suspect: story selection, tone, and urgency are influenced by what keeps people watching. The subtext is a warning about incentives. If the business model rewards outrage, fear, and tribal confirmation, the “product” will tilt that way, even when individual journalists believe they’re pursuing truth.
Context matters: Smith built a reputation as a straight-news figure in a cable ecosystem that increasingly blurred reporting with performance. The line functions as self-defense and critique at once. By naming himself a salesman, he acknowledges complicity while inviting a more realistic standard for consumers: don’t look for purity, look for discipline. The uncomfortable power of the quote is that it shifts accountability onto both sides of the screen, where demand shapes supply and “staying informed” is also a transaction.
Quote Details
| Topic | Sales |
|---|---|
| Source | Help us find the source |
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