"We have been endowed with the capacity and the power to create desirable pictures within and to find them automatically in the outer world of our environment"
About this Quote
A leader in the 19th century doesn’t talk about “desirable pictures” just to sound poetic; he’s quietly arguing for a technology of belief. McDonald frames imagination as both an inner faculty and a worldly force: we can generate an image of what we want, then “find” it outside ourselves as if the environment is confirming it. The rhetoric is gentle, even optimistic, but the claim is muscular. If people can be trained to picture a future vividly enough, they’ll start reading the present as evidence that the future is already arriving. That’s governance by perception.
The key verb is “endowed,” which smuggles moral authority into psychology. This isn’t mere self-help; it’s presented as a gift (implicitly from Providence, nature, or destiny) and therefore a duty. In that era’s leadership culture - saturated with religious language, reform movements, and rising faith in individual improvement - this kind of phrasing does political work. It casts optimism as a civic instrument: picture the desirable, and society becomes legible as progress.
The subtext is more complicated. “Automatically” suggests a mechanism: once the mind is set, it filters reality. That can empower collective action - abolition, temperance, national projects, community-building - but it also risks turning wishful thinking into a closed loop where inconvenient facts get edited out. McDonald’s line flatters the audience with agency while warning, unintentionally, about the power of narrative to manufacture “truth.” The most effective leaders don’t just argue policies; they teach followers what to notice.
The key verb is “endowed,” which smuggles moral authority into psychology. This isn’t mere self-help; it’s presented as a gift (implicitly from Providence, nature, or destiny) and therefore a duty. In that era’s leadership culture - saturated with religious language, reform movements, and rising faith in individual improvement - this kind of phrasing does political work. It casts optimism as a civic instrument: picture the desirable, and society becomes legible as progress.
The subtext is more complicated. “Automatically” suggests a mechanism: once the mind is set, it filters reality. That can empower collective action - abolition, temperance, national projects, community-building - but it also risks turning wishful thinking into a closed loop where inconvenient facts get edited out. McDonald’s line flatters the audience with agency while warning, unintentionally, about the power of narrative to manufacture “truth.” The most effective leaders don’t just argue policies; they teach followers what to notice.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
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