"We have been restraining the growth of the cost of education-that is, tuition, room and board-to be within approximately one and a half percentage points of the consumer price index"
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The sentence performs the calm, managerial magic trick every university leader learns: it announces discipline while quietly redefining the battlefield. Vest doesn’t say “we lowered costs” or even “we held tuition flat.” He says “restraining the growth,” a phrase that frames rising prices as a natural force - weather, not policy - and positions the institution as the responsible hand on the thermostat. It’s budget-speak designed to reassure anxious parents, skeptical legislators, and tuition-sensitive students without conceding the underlying critique that higher education has become structurally expensive.
The parenthetical is doing real work. By equating “the cost of education” with “tuition, room and board,” the quote narrows education to the billable experience. Faculty labor, research infrastructure, administrative expansion, financial aid cross-subsidies, and capital projects vanish into the ellipsis. That’s not accidental; it’s a choice that makes “cost control” measurable and defensible in public discourse, even if it sidesteps what drives the numbers.
Anchoring the claim to the consumer price index is another rhetorical shield. CPI is legible and politically neutral, the kind of benchmark that sounds like science. “One and a half percentage points” adds a veneer of precision that implies competence, while still leaving plenty of room for annual hikes that compound into sticker shock over time. The subtext is: we’re not the villains; we’re merely slightly worse than inflation, and in the world of late-20th-century university finance, that’s presented as virtue.
Vest, a technocratic educator-president type, is speaking from an era when universities were starting to treat affordability as a reputational risk - but not yet as an existential crisis. The line reads like early crisis PR, before the crisis had a name.
The parenthetical is doing real work. By equating “the cost of education” with “tuition, room and board,” the quote narrows education to the billable experience. Faculty labor, research infrastructure, administrative expansion, financial aid cross-subsidies, and capital projects vanish into the ellipsis. That’s not accidental; it’s a choice that makes “cost control” measurable and defensible in public discourse, even if it sidesteps what drives the numbers.
Anchoring the claim to the consumer price index is another rhetorical shield. CPI is legible and politically neutral, the kind of benchmark that sounds like science. “One and a half percentage points” adds a veneer of precision that implies competence, while still leaving plenty of room for annual hikes that compound into sticker shock over time. The subtext is: we’re not the villains; we’re merely slightly worse than inflation, and in the world of late-20th-century university finance, that’s presented as virtue.
Vest, a technocratic educator-president type, is speaking from an era when universities were starting to treat affordability as a reputational risk - but not yet as an existential crisis. The line reads like early crisis PR, before the crisis had a name.
Quote Details
| Topic | Student |
|---|---|
| Source | Help us find the source |
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