Skip to main content

Motivation Quote by Jackie Stewart

"We have had more sales for this year's grand prix than any other, and we have been helped in that by the fact that Jenson had 10 podiums last season and looks like a winner. It is good for British motor racing if he is there and doing well"

About this Quote

Stewart dresses a sales pitch in the language of national pride, and it works because he never has to sound like he’s selling anything. The first clause is pure business: “more sales” than any other year, a clean metric that turns fandom into proof. Then he slides in the supposedly accidental helper: Button’s “10 podiums” and the crucial phrase “looks like a winner.” Not is a winner, looks like one. Stewart understands motorsport as theater as much as competition: perception drives ticket demand, sponsors, TV attention, and ultimately the sport’s center of gravity.

The subtext is a candid admission about how fragile big events can be. A “grand prix” doesn’t thrive on engineering excellence alone; it thrives on storylines with a local hero. Button’s success becomes civic infrastructure. When Stewart says it’s “good for British motor racing,” he’s arguing that one driver’s visibility can prop up an entire ecosystem - circuits, junior formulas, team investment, even the public’s patience with the sport’s costs and disruptions. National identity here isn’t sentimental, it’s strategic.

Context matters: Stewart speaks as a former champion and elder statesman of F1, someone who knows how legitimacy is manufactured. He’s also careful not to credit Button with dominance, only momentum. That restraint reads like insider realism: in racing, winning is fickle, but having a Brit who “is there and doing well” is bankable.

Quote Details

TopicSports
SourceHelp us find the source
Cite

Citation Formats

APA Style (7th ed.)
Stewart, Jackie. (2026, January 17). We have had more sales for this year's grand prix than any other, and we have been helped in that by the fact that Jenson had 10 podiums last season and looks like a winner. It is good for British motor racing if he is there and doing well. FixQuotes. https://fixquotes.com/quotes/we-have-had-more-sales-for-this-years-grand-prix-75729/

Chicago Style
Stewart, Jackie. "We have had more sales for this year's grand prix than any other, and we have been helped in that by the fact that Jenson had 10 podiums last season and looks like a winner. It is good for British motor racing if he is there and doing well." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/we-have-had-more-sales-for-this-years-grand-prix-75729/.

MLA Style (9th ed.)
"We have had more sales for this year's grand prix than any other, and we have been helped in that by the fact that Jenson had 10 podiums last season and looks like a winner. It is good for British motor racing if he is there and doing well." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/we-have-had-more-sales-for-this-years-grand-prix-75729/. Accessed 12 Feb. 2026.

More Quotes by Jackie Add to List
Jenson Button boosts grand prix sales, says Jackie Stewart
Click to enlarge Portrait | Landscape

About the Author

Scotland Flag

Jackie Stewart (born June 11, 1939) is a Athlete from Scotland.

11 more quotes available

View Profile

Similar Quotes