"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths"
About this Quote
Disney frames progress as a kind of cheerful compulsion: not a strategic plan, not a moral crusade, but an itch you scratch by building the next thing. The line works because it makes ambition sound wholesome. “Opening new doors” borrows the language of childhood stories and theme-park spectacle, turning risk into invitation. “Doing new things” is almost aggressively plain, a deliberately unliterary phrase from a man selling wonder at industrial scale. That plainness is the point: it hides the machinery.
The intent is motivational, but the subtext is managerial. Disney isn’t just praising curiosity as a personal virtue; he’s describing the operating system of an entertainment empire that had to constantly reinvent itself to survive. From short cartoons to feature animation, from studios to television to Disneyland, the Disney brand was built on perpetual novelty. Curiosity becomes a moral alibi for expansion: if you’re “just curious,” then growth looks natural, even innocent, rather than competitive, risky, or commercially driven.
Context sharpens the edge. Mid-century America was drunk on futurism and consumer optimism, and Disney was one of its clearest storytellers: Tomorrowland as civic faith, innovation as family-friendly. The quote also functions as internal mythology, smoothing over the realities of labor, capital, and control that made those “new doors” possible. Curiosity, in this telling, isn’t wandering; it’s directed motion, forward-only, with no mention of what gets left behind.
That’s why the sentence lands: it packages relentless production as a childlike trait, making the corporate imperative to keep building feel like a human instinct.
The intent is motivational, but the subtext is managerial. Disney isn’t just praising curiosity as a personal virtue; he’s describing the operating system of an entertainment empire that had to constantly reinvent itself to survive. From short cartoons to feature animation, from studios to television to Disneyland, the Disney brand was built on perpetual novelty. Curiosity becomes a moral alibi for expansion: if you’re “just curious,” then growth looks natural, even innocent, rather than competitive, risky, or commercially driven.
Context sharpens the edge. Mid-century America was drunk on futurism and consumer optimism, and Disney was one of its clearest storytellers: Tomorrowland as civic faith, innovation as family-friendly. The quote also functions as internal mythology, smoothing over the realities of labor, capital, and control that made those “new doors” possible. Curiosity, in this telling, isn’t wandering; it’s directed motion, forward-only, with no mention of what gets left behind.
That’s why the sentence lands: it packages relentless production as a childlike trait, making the corporate imperative to keep building feel like a human instinct.
Quote Details
| Topic | Motivational |
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