"We live in an age when it is cheaper to buy the rights to movies than to make them"
About this Quote
The subtext is classic Miyazaki: suspicion of systems that turn craft into commodity. He came up in an animation culture where labor is grueling, budgets are tight, and originality is hard-won; Studio Ghibli’s prestige was built on making the kind of films that can’t be reverse-engineered from market research. When he talks about “rights,” he’s talking about distance from the work itself: lawyers and executives mediating what used to be a direct relationship between artist and audience.
Context matters, too. In the era of endless remakes, sequels, and franchise “reboots,” rights acquisition is a kind of risk insurance. It’s also a bet on recognition as the primary engine of attention. Miyazaki’s critique isn’t nostalgic hand-wringing; it’s a warning about creative atrophy. If the cheapest path is to buy yesterday, the industry trains itself to fear tomorrow, and the audience is quietly taught to confuse familiarity with meaning.
Quote Details
| Topic | Movie |
|---|---|
| Source | Verified source: Money can't buy creativity (Hayao Miyazaki, 1991)
Evidence:
We live in an age when it is cheaper to buy the rights to movies than to make them. (pages 7-8). The earliest primary-source attribution I could verify is an article/interview text credited to Hayao Miyazaki titled "Money can't buy creativity," published in Pacific Friend, vol. 18 no. 9 (January 1991), pages 7-8. The quote appears near the beginning of the piece. The accessible online copy is a later transcription hosted by Nausicaa.net, which explicitly cites the original print source as Pacific Friend. I did not find an earlier verifiable primary source before January 1991. |
| Cite |
Citation Formats
APA Style (7th ed.)
Miyazaki, Hayao. (2026, March 10). We live in an age when it is cheaper to buy the rights to movies than to make them. FixQuotes. https://fixquotes.com/quotes/we-live-in-an-age-when-it-is-cheaper-to-buy-the-143949/
Chicago Style
Miyazaki, Hayao. "We live in an age when it is cheaper to buy the rights to movies than to make them." FixQuotes. March 10, 2026. https://fixquotes.com/quotes/we-live-in-an-age-when-it-is-cheaper-to-buy-the-143949/.
MLA Style (9th ed.)
"We live in an age when it is cheaper to buy the rights to movies than to make them." FixQuotes, 10 Mar. 2026, https://fixquotes.com/quotes/we-live-in-an-age-when-it-is-cheaper-to-buy-the-143949/. Accessed 25 Mar. 2026.

