Love Quote by Brian Roberts

“We love our business” is the kind of corporate love letter that’s meant to be read less as emotion than as reassurance. Brian Roberts, the longtime Comcast chief, isn’t confessing affection; he’s signaling conviction to investors, regulators, and skittish employees in a moment when cable’s cultural prestige has curdled. In an era of cord-cutting, streaming wars, and public irritation with bloated bundles, saying “love” is a deliberate overcorrection: a warm word deployed to cool anxiety.

The second sentence does the heavier lifting. “We have never been more enthusiastic” is classic executive superlative, a rhetorical antidote to the obvious objection: Why be enthusiastic about cable when consumers are fleeing it? The phrase is engineered to reframe cable not as a dying product but as a platform with optionality - broadband dominance, advertising infrastructure, live sports carriage, and the last-mile leverage that streaming still depends on. In other words, “cable” subtly smuggles in “connectivity,” where the real margin and power sit.

There’s also a defensive edge. By insisting on “its future,” Roberts is contesting a popular narrative: that cable is merely yesterday’s gatekeeper losing control. The line works because it’s simultaneously a pep talk and a negotiating posture. If you sound bullish enough, you can keep pricing power, hold partners at the table, and make disruption look like just another growth story - on your terms.