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Leadership Quote by Volodymyr Zelensky

"We must become Icelanders in football, Israelis in defending our land, Japanese in technology"

About this Quote

Zelensky’s line works because it’s a nationalist pep talk that smuggles in a blueprint. He’s not praising other countries out of idle admiration; he’s naming three stereotypes that function like ready-made policy metaphors, compact enough to travel in a speech and sharp enough to land with an anxious public.

“Icelanders in football” is the most disarming choice: a tiny country that famously punched above its weight through discipline, cohesion, and belief. It signals a democratic fantasy of competence without empire - the underdog that wins by outworking bigger teams. That’s the hook: Ukraine as scrappy, organized, and modern, not merely heroic.

“Israelis in defending our land” is the hard pivot. It invokes a model of permanent readiness, social militarization, and a security state that treats survival as a daily civic obligation. Subtext: this war isn’t a temporary emergency; it’s a long-term condition requiring doctrine, investment, and national unity. It also courts controversy, because Israel’s global image carries moral and geopolitical baggage. Zelensky is betting the association with resilience will outweigh the arguments it could ignite.

“Japanese in technology” is the future-facing release valve: a promise that militarized resilience won’t be the whole story. Japan stands in for precision, manufacturing prowess, and innovation-as-identity - a way to frame reconstruction as a leap, not a repair.

Context is everything: a wartime president selling endurance. The triad turns Ukraine’s predicament into an aspiration to be small-but-fearsome, hard-to-invade, and economically sophisticated - a nation that survives, then competes.

Quote Details

TopicVision & Strategy
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Citation Formats

APA Style (7th ed.)
Zelensky, Volodymyr. (2026, January 15). We must become Icelanders in football, Israelis in defending our land, Japanese in technology. FixQuotes. https://fixquotes.com/quotes/we-must-become-icelanders-in-football-israelis-in-172141/

Chicago Style
Zelensky, Volodymyr. "We must become Icelanders in football, Israelis in defending our land, Japanese in technology." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/we-must-become-icelanders-in-football-israelis-in-172141/.

MLA Style (9th ed.)
"We must become Icelanders in football, Israelis in defending our land, Japanese in technology." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/we-must-become-icelanders-in-football-israelis-in-172141/. Accessed 12 Feb. 2026.

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Become Icelanders in Football Israelis in Defense Japanese in Technology
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About the Author

Volodymyr Zelensky

Volodymyr Zelensky (born January 25, 1978) is a President from Ukraine.

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