"We must expect to fail... but fail in a learning posture, determined no to repeat the mistakes, and to maximize the benefits from what is learned in the process"
About this Quote
The subtext is managerial and quietly corrective. “We must expect to fail” isn’t permission to be sloppy; it’s a preemptive strike against the brittle culture where people optimize for looking competent rather than getting better. By normalizing failure upfront, Engstrom lowers the shame barrier that makes teams conceal problems until they metastasize. The next clause tightens the screws: “determined not to repeat the mistakes.” Learning isn’t catharsis; it’s iteration, documentation, process change.
Then comes the pragmatic crescendo: “maximize the benefits.” That phrase gives the game away: this is a results-oriented ethic, not a therapeutic one. The context reads like leadership training, entrepreneurship, or institutional reform - any setting where risk is unavoidable but waste is optional. Engstrom is arguing for failure with accountability: expect it, study it, extract value, move forward smarter. The intent isn’t to make failure feel better; it’s to make it pay rent.
Quote Details
| Topic | Learning from Mistakes |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Engstrom, Ted W. (2026, January 16). We must expect to fail... but fail in a learning posture, determined no to repeat the mistakes, and to maximize the benefits from what is learned in the process. FixQuotes. https://fixquotes.com/quotes/we-must-expect-to-fail-but-fail-in-a-learning-116112/
Chicago Style
Engstrom, Ted W. "We must expect to fail... but fail in a learning posture, determined no to repeat the mistakes, and to maximize the benefits from what is learned in the process." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/we-must-expect-to-fail-but-fail-in-a-learning-116112/.
MLA Style (9th ed.)
"We must expect to fail... but fail in a learning posture, determined no to repeat the mistakes, and to maximize the benefits from what is learned in the process." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/we-must-expect-to-fail-but-fail-in-a-learning-116112/. Accessed 12 Feb. 2026.













