"We need earmark reform, and when I'm President, I will go line by line to make sure that we are not spending money unwisely"
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The promise of going "line by line" is less a literal job description than a piece of political theater designed to make fiscal discipline feel tactile. Obama takes an abstract anxiety - government waste - and gives it a comforting image: the President as meticulous editor, red pen in hand, cutting the fluff. It borrows the vibe of a technocrat while still sounding like a moral crusade. "Earmark reform" cues insider seriousness (a wonky term with a populist payoff), but the payoff is the plainspoken punch: "not spending money unwisely". Not corrupt, not evil; unwisely. That word choice is strategic. It casts waste as fixable incompetence rather than an entrenched system that implicates both parties, letting him position himself as reformer without triggering a full-scale war with Congress.
The subtext is triangulation. During the late-2000s climate of bailout rage and deficit panic, Democrats needed permission to spend on big goals while convincing skeptical voters they weren't casually torching tax dollars. Earmarks were a convenient villain: vivid, easily mocked ("bridge to nowhere"), and often small compared to the overall budget. Targeting them signaled seriousness without threatening the expensive machinery of entitlement programs, defense contracts, or the broader stimulus debate.
There's also a quiet assertion of executive control. Presidents don't actually comb through appropriations like accountants; the line-by-line pledge is a way of saying, "I'll make Washington behave", even though earmarks are fundamentally a legislative tool. It's reform rhetoric aimed less at the spreadsheet than at the audience's trust.
The subtext is triangulation. During the late-2000s climate of bailout rage and deficit panic, Democrats needed permission to spend on big goals while convincing skeptical voters they weren't casually torching tax dollars. Earmarks were a convenient villain: vivid, easily mocked ("bridge to nowhere"), and often small compared to the overall budget. Targeting them signaled seriousness without threatening the expensive machinery of entitlement programs, defense contracts, or the broader stimulus debate.
There's also a quiet assertion of executive control. Presidents don't actually comb through appropriations like accountants; the line-by-line pledge is a way of saying, "I'll make Washington behave", even though earmarks are fundamentally a legislative tool. It's reform rhetoric aimed less at the spreadsheet than at the audience's trust.
Quote Details
| Topic | Decision-Making |
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