"We need more foreign reach; no question about that. And we're working on getting that. We need more people abroad; we need some more bureaus. That is really an important job"
About this Quote
Practical, managerial, and almost aggressively unromantic, Brit Hume’s line is the language of a newsroom trying to defend its relevance with a budget spreadsheet in hand. “Foreign reach” isn’t a flourish; it’s an institutional capability, a way of saying: we can’t keep narrating the world from New York or D.C. and pretending it counts as coverage. The clipped repetitions - “we need… we need… we need…” - read like an internal pitch delivered out loud, the kind of urgency meant as much for executives and shareholders as for viewers.
The subtext is a quiet admission of deficit. When a network publicly stresses the need for “more people abroad” and “some more bureaus,” it’s acknowledging that its current worldview is constrained - too reliant on wire copy, stringers, embassy briefings, or parachute reporting when crisis breaks. Hume frames expansion as self-evident (“no question about that”), preempting the predictable skepticism: foreign news is expensive, ratings are fickle, audiences can be parochial. He’s arguing that the cost is the point. Credibility in international reporting is purchased with presence.
Contextually, this sentiment fits a post-Cold War, pre-social media moment when American outlets were renegotiating what “global” meant: wars televised in real time, globalization reshaping domestic politics, and competitors (BBC, Reuters, CNN at its peak) setting the standard for being there. “That is really an important job” lands like a subtle rebuke to the industry’s drift toward punditry: journalism as infrastructure, not commentary.
The subtext is a quiet admission of deficit. When a network publicly stresses the need for “more people abroad” and “some more bureaus,” it’s acknowledging that its current worldview is constrained - too reliant on wire copy, stringers, embassy briefings, or parachute reporting when crisis breaks. Hume frames expansion as self-evident (“no question about that”), preempting the predictable skepticism: foreign news is expensive, ratings are fickle, audiences can be parochial. He’s arguing that the cost is the point. Credibility in international reporting is purchased with presence.
Contextually, this sentiment fits a post-Cold War, pre-social media moment when American outlets were renegotiating what “global” meant: wars televised in real time, globalization reshaping domestic politics, and competitors (BBC, Reuters, CNN at its peak) setting the standard for being there. “That is really an important job” lands like a subtle rebuke to the industry’s drift toward punditry: journalism as infrastructure, not commentary.
Quote Details
| Topic | Vision & Strategy |
|---|
More Quotes by Brit
Add to List




