"We need strong personalities and only one world champion to attract sponsors"
About this Quote
Then comes the sharper, slightly cynical kicker: “only one world champion.” The subtext is less about purity of competition and more about creating a clean product. A single champion gives sponsors a stable icon to attach to: one crown, one narrative arc, one endorsement-friendly “best in the world.” Multiple titles, split federations, rival belts - it dilutes the signal, turns supremacy into a committee debate. For marketing, ambiguity is poison.
The context matters because Karpov lived through an era when chess was both state-backed spectacle and global media event, then watched it fracture into organizational chaos and, later, fight for relevance in a crowded attention economy. He’s arguing for a sport that behaves like entertainment: consolidate the championship, elevate personalities, simplify the storyline.
There’s also a quiet warning: without marketable protagonists and an undisputed throne, chess risks becoming a niche meritocracy - admirable, solvent only in theory.
Quote Details
| Topic | Sports |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Karpov, Anatoly. (n.d.). We need strong personalities and only one world champion to attract sponsors. FixQuotes. https://fixquotes.com/quotes/we-need-strong-personalities-and-only-one-world-37283/
Chicago Style
Karpov, Anatoly. "We need strong personalities and only one world champion to attract sponsors." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/we-need-strong-personalities-and-only-one-world-37283/.
MLA Style (9th ed.)
"We need strong personalities and only one world champion to attract sponsors." FixQuotes, https://fixquotes.com/quotes/we-need-strong-personalities-and-only-one-world-37283/. Accessed 2 Feb. 2026.






