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Success Quote by Robert Iger

"We really believe that Walt Disney is a very able company with great depth and a great set of franchises"

About this Quote

The corporate compliment here is doing two jobs at once: praising Disney while quietly reassuring everyone who has money, stock, or career exposure that the machine is still well-oiled. “We really believe” sounds like conviction, but in executive-speak it’s also a soft shield. Belief is harder to litigate than a promise, and it lets Iger project confidence without locking himself into measurable outcomes.

The key phrase is “able company with great depth,” which reads like a response to fragility: a streaming era full of expensive bets, fickle audiences, and heightened scrutiny of legacy brands. “Depth” is a finance-friendly synonym for resilience. It signals a bench of assets, talent, and optionality - the idea that Disney isn’t one hit away from trouble because it can reroute: parks, merchandise, film, TV, games, licensing. The word also flatters internal stakeholders who want to hear that the company’s culture and pipeline are more than a few headline properties.

Then comes the real payload: “a great set of franchises.” That’s the modern media thesis in seven words. In an attention economy, franchises are less art than infrastructure - renewable IP that can be rebooted, serialized, cross-promoted, and sold in every format from theatrical releases to cruise ship experiences. Iger isn’t celebrating creativity so much as controllable scarcity: stories you own outright, audiences you can predict, and worlds you can monetize repeatedly.

The context is Iger’s signature worldview: Disney as an IP flywheel. It’s not just admiration; it’s a statement of strategy, meant to calm markets and justify the premium price of staying in the franchise business.

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APA Style (7th ed.)
Iger, Robert. (2026, January 15). We really believe that Walt Disney is a very able company with great depth and a great set of franchises. FixQuotes. https://fixquotes.com/quotes/we-really-believe-that-walt-disney-is-a-very-able-170949/

Chicago Style
Iger, Robert. "We really believe that Walt Disney is a very able company with great depth and a great set of franchises." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/we-really-believe-that-walt-disney-is-a-very-able-170949/.

MLA Style (9th ed.)
"We really believe that Walt Disney is a very able company with great depth and a great set of franchises." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/we-really-believe-that-walt-disney-is-a-very-able-170949/. Accessed 12 Feb. 2026.

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Robert Iger (born February 10, 1951) is a Businessman from USA.

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