"We really believe that Walt Disney is a very able company with great depth and a great set of franchises"
About this Quote
The key phrase is “able company with great depth,” which reads like a response to fragility: a streaming era full of expensive bets, fickle audiences, and heightened scrutiny of legacy brands. “Depth” is a finance-friendly synonym for resilience. It signals a bench of assets, talent, and optionality - the idea that Disney isn’t one hit away from trouble because it can reroute: parks, merchandise, film, TV, games, licensing. The word also flatters internal stakeholders who want to hear that the company’s culture and pipeline are more than a few headline properties.
Then comes the real payload: “a great set of franchises.” That’s the modern media thesis in seven words. In an attention economy, franchises are less art than infrastructure - renewable IP that can be rebooted, serialized, cross-promoted, and sold in every format from theatrical releases to cruise ship experiences. Iger isn’t celebrating creativity so much as controllable scarcity: stories you own outright, audiences you can predict, and worlds you can monetize repeatedly.
The context is Iger’s signature worldview: Disney as an IP flywheel. It’s not just admiration; it’s a statement of strategy, meant to calm markets and justify the premium price of staying in the franchise business.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Iger, Robert. (2026, January 15). We really believe that Walt Disney is a very able company with great depth and a great set of franchises. FixQuotes. https://fixquotes.com/quotes/we-really-believe-that-walt-disney-is-a-very-able-170949/
Chicago Style
Iger, Robert. "We really believe that Walt Disney is a very able company with great depth and a great set of franchises." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/we-really-believe-that-walt-disney-is-a-very-able-170949/.
MLA Style (9th ed.)
"We really believe that Walt Disney is a very able company with great depth and a great set of franchises." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/we-really-believe-that-walt-disney-is-a-very-able-170949/. Accessed 12 Feb. 2026.




