"We should reach out to people to try to go after the fans the way other sports do. Because we can't just depend on the fact that it is a great game"

In this quote, John McEnroe emphasizes the need for proactive engagement with fans to sustain and grow the appeal of the sport he is connected with, most likely tennis. McEnroe recommends that relying solely on the intrinsic qualities of the game-- its enjoyment, competitiveness, or charm-- is not enough to preserve or broaden its audience.

The quote underscores a wider understanding of sports as not only competitions or home entertainment however also as markets that require strategic marketing and outreach. McEnroe is advocating for a more dynamic method, one that gains from other sports which might use aggressive marketing strategies, fan engagement initiatives, and ingenious promotional techniques to draw in and retain viewers. This includes utilizing social networks platforms, organizing interactive events, creating engaging narratives around players and matches, and possibly checking out cross-promotional chances with other sports and show business.

Another layer of insight from the quote is the acknowledgment of progressing consumer habits and how sports audiences are ending up being more fragmented than ever due to the fact that of the digital age. No longer can the mere quality of a sport automatically guarantee its appeal or financial success. Today's customers have a myriad of home entertainment choices, which indicates tennis-- and sports in basic-- need to engage proactively in catching and holding their attention.

McEnroe's words also hint at a need for inclusivity and diversity within the sport's fan base. By connecting to a broader audience, tennis can break its standard mold, becoming more accessible and enticing to different demographics. This could involve initiatives aimed at youth participation, increased visibility in underrepresented communities, or developing content that resonates with culturally varied groups.

In essence, McEnroe is calling for a forward-thinking, fan-centric technique to promote tennis, comprehending that passion for the video game need to be kindled and supported through tactical engagement and innovative outreach efforts, instead of relying on its recognized prestige.