"We shouldn't build a technology to colour, or grey out, what people say. The media in general is balanced, although there are a lot of issues to be addressed that the media rightly pick up on"
About this Quote
The second sentence tightens the argument by disarming a predictable rebuttal. He concedes that there are “a lot of issues to be addressed,” and even credits the press for “rightly pick[ing] up on” them. That’s a subtle separation of roles: the media can be adversarial and agenda-setting; the web’s underlying tech shouldn’t be. He’s staking out a liberal, decentralizing ideal in a moment when “content ranking” and “trust signals” are sold as safety features, and when every platform is tempted to solve messy civic problems with frictionless product choices.
Calling media “balanced” reads less like a statistical claim than a strategic one. It’s a way to insist that public contest - argument, scrutiny, competing frames - is the remedy, not an engineering layer that pre-sorts speech into credible and not. The subtext is fear of paternalism: today it’s “misinformation,” tomorrow it’s dissent, and the mechanism will look the same: a little less color, a little less reach, a little less legitimacy.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Berners-Lee, Tim. (2026, January 18). We shouldn't build a technology to colour, or grey out, what people say. The media in general is balanced, although there are a lot of issues to be addressed that the media rightly pick up on. FixQuotes. https://fixquotes.com/quotes/we-shouldnt-build-a-technology-to-colour-or-grey-11504/
Chicago Style
Berners-Lee, Tim. "We shouldn't build a technology to colour, or grey out, what people say. The media in general is balanced, although there are a lot of issues to be addressed that the media rightly pick up on." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/we-shouldnt-build-a-technology-to-colour-or-grey-11504/.
MLA Style (9th ed.)
"We shouldn't build a technology to colour, or grey out, what people say. The media in general is balanced, although there are a lot of issues to be addressed that the media rightly pick up on." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/we-shouldnt-build-a-technology-to-colour-or-grey-11504/. Accessed 12 Feb. 2026.




