"We sunk everything into it. It came close to going under several times"
About this Quote
The intent is disarmingly practical: this is what it costs to build something distinctive in food, especially the kind of high-wire, experimental cooking Blumenthal became known for. The subtext is a critique of the way success gets retroactively cleaned up. We like our star-chef myths to read like destiny. He offers contingency: it almost failed, repeatedly. That “several times” matters because it punctures the idea of a single dramatic turning point; instead, it’s chronic instability, the slow stress of payroll, rent, equipment, reviews, and fickle diners.
Contextually, the quote fits the late-90s/2000s chef-celebrity era, when culinary innovation was celebrated but the economics remained brutal. Blumenthal’s metaphor quietly reminds you that the boldest menus are often built on fragile balance sheets. The glamour sits on top; underneath is the constant math of staying afloat.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Blumenthal, Heston. (2026, January 18). We sunk everything into it. It came close to going under several times. FixQuotes. https://fixquotes.com/quotes/we-sunk-everything-into-it-it-came-close-to-going-11994/
Chicago Style
Blumenthal, Heston. "We sunk everything into it. It came close to going under several times." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/we-sunk-everything-into-it-it-came-close-to-going-11994/.
MLA Style (9th ed.)
"We sunk everything into it. It came close to going under several times." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/we-sunk-everything-into-it-it-came-close-to-going-11994/. Accessed 12 Feb. 2026.





