"We thought it would be fun to try to design a show that would work well internationally and so that' s what we're intending to do with Fraggle Rock, and we are indeed now selling it around the world"
About this Quote
The subtext is remarkably modern: if you want a message to travel, you build it with translation in mind. Fraggle Rock wasn’t simply exported; it was engineered to be localizable, with formats and segments that could be adapted country by country. That approach turns “international” into an aesthetic principle: minimize culture-bound references, foreground simple emotional dynamics, and let the world’s differences become part of the show’s internal logic rather than a barrier to entry.
Context matters here. In the early 1980s, children’s TV was becoming a lucrative battleground, and public concerns about commercialization were rising. Henson’s phrasing anticipates the critique and preemptively softens it: we’re not chasing markets, we’re chasing “fun.” Yet he’s candid enough to say the quiet part out loud: “selling it around the world.” The charm is that he doesn’t pretend those goals conflict. For Henson, international reach isn’t a betrayal of art; it’s proof the puppets can carry empathy across borders, and that’s the real product.
Quote Details
| Topic | Movie |
|---|---|
| Source | Verified source: Cinefantastique: Jim Henson 9/21/82 interview (Jim Henson, 1983)
Evidence:
We were also looking - because of the way we've been going with THE MUPPET SHOW and SESAME STREET - to go more internationally. We thought it would be fun to try to design a show that would work well internationally and so that' s what we're intending to do with FRAGGLE ROCK, and we are indeed now selling it around the world. (Interview published in April/May 1983 issue (13:4); exact page not verified from scanned issue). The strongest primary-source evidence I found is a transcript of a Jim Henson interview conducted on September 21, 1982 by Judy Harris. On the transcript page, Harris states that her article based on this interview was published in the April/May 1983 (13:4) issue of Cinefantastique. That makes the interview itself the earliest verified speaking of the quote I found, with first publication likely in Cinefantastique in 1983. I also found a later 1986 Stars and Stripes article quoting Henson on Fraggle Rock's international design, but with different wording, so it is not the origin of this exact quote. |
| Cite |
Citation Formats
APA Style (7th ed.)
Henson, Jim. (2026, March 9). We thought it would be fun to try to design a show that would work well internationally and so that' s what we're intending to do with Fraggle Rock, and we are indeed now selling it around the world. FixQuotes. https://fixquotes.com/quotes/we-thought-it-would-be-fun-to-try-to-design-a-151419/
Chicago Style
Henson, Jim. "We thought it would be fun to try to design a show that would work well internationally and so that' s what we're intending to do with Fraggle Rock, and we are indeed now selling it around the world." FixQuotes. March 9, 2026. https://fixquotes.com/quotes/we-thought-it-would-be-fun-to-try-to-design-a-151419/.
MLA Style (9th ed.)
"We thought it would be fun to try to design a show that would work well internationally and so that' s what we're intending to do with Fraggle Rock, and we are indeed now selling it around the world." FixQuotes, 9 Mar. 2026, https://fixquotes.com/quotes/we-thought-it-would-be-fun-to-try-to-design-a-151419/. Accessed 11 Mar. 2026.



