"We use competitive markets to arrange for delivery of our food supply"
About this Quote
It lands like a civics textbook sentence, but coming from Kenneth Lay it reads like a confident spell: say "competitive markets" and the messy question of power disappears. The intent is managerial reassurance. Food shows up, therefore the system works; the market is cast as an invisible logistics department that simply "arranges for delivery" the way gravity arranges for falling.
The subtext is more revealing. Lay chooses "we" to launder agency and responsibility, implying a democratic consensus rather than a set of policy choices and corporate incentives. "Competitive" is doing heavy PR work, importing the moral glow of fairness while sidestepping the fact that food systems are famously shaped by concentration, subsidies, labor precarity, and volatility. The line frames markets as neutral infrastructure, not as contested arenas where winners can write the rules.
Context sharpens the irony. As the Enron era turned deregulation into a cultural faith, Lay became one of its most prominent evangelists. His public persona was built on the claim that markets discipline bad actors and optimize outcomes. After Enron's collapse, that faith reads less like economic description and more like salesmanship: a story that makes dependence on private actors feel natural and safe.
It also performs a subtle moral inversion. Feeding people becomes less a public obligation than a proof point for market legitimacy. If the market delivers dinner, the argument goes, it can deliver everything else too. The line's power lies in its blandness: a smooth, calming claim that asks you not to notice how easily "arrange for delivery" can become "extract value", especially when the arranger owns the routes.
The subtext is more revealing. Lay chooses "we" to launder agency and responsibility, implying a democratic consensus rather than a set of policy choices and corporate incentives. "Competitive" is doing heavy PR work, importing the moral glow of fairness while sidestepping the fact that food systems are famously shaped by concentration, subsidies, labor precarity, and volatility. The line frames markets as neutral infrastructure, not as contested arenas where winners can write the rules.
Context sharpens the irony. As the Enron era turned deregulation into a cultural faith, Lay became one of its most prominent evangelists. His public persona was built on the claim that markets discipline bad actors and optimize outcomes. After Enron's collapse, that faith reads less like economic description and more like salesmanship: a story that makes dependence on private actors feel natural and safe.
It also performs a subtle moral inversion. Feeding people becomes less a public obligation than a proof point for market legitimacy. If the market delivers dinner, the argument goes, it can deliver everything else too. The line's power lies in its blandness: a smooth, calming claim that asks you not to notice how easily "arrange for delivery" can become "extract value", especially when the arranger owns the routes.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
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