Success Quote by Alex Hormozi

Hormozi’s line is the gospel of modern growth culture stripped down to its bluntest demand: don’t chase “traffic,” chase signals. “Engaged leads” is business-speak with a moral edge; it implies that attention isn’t just scarce, it’s a kind of honesty test. The italics on show does the real work. Plenty of people will tell you they’re interested. The market, Hormozi argues, only counts what it can observe: clicks, replies, watch time, demos booked, money down. In a world where everyone can buy reach, proof of interest becomes the only currency that feels real.

The subtext is a quiet indictment of two common delusions: founders who mistake vanity metrics for demand, and marketers who confuse persuasion with alignment. Hormozi isn’t romantic about “building community.” He’s practical to the point of severity: if your messaging, offer, or distribution can’t produce visible intent, something is off. It’s also a shot at the passive, hope-based funnel - the kind where you spray content into the void and pray a buyer emerges.

Contextually, this is the post-iOS privacy, post-cheap-ads era logic: targeting got fuzzier, attribution got messier, and competition got louder. So the play shifts from guessing who might want you to creating moments where the right people self-identify. “Show interest” is essentially permission to prioritize: spend time on the ones raising their hand, not the ones you can potentially “nurture” into politeness.

It works because it flatters the audience’s desire for control. If interest must be demonstrated, then growth becomes engineerable - not mystical, not luck, not vibes.