Success Quote by Sergey Brin

The line lands like a joke that refuses to admit it is one. "Third half" is mathematically absurd, and that is the point: Brin is telegraphing a future where the boundary between your mind and your tools is so blurred that even the language for it breaks. It is Silicon Valley bravado dressed as whimsy, a soft laugh that helps an invasive ambition sound playful, even inevitable.

The intent is clear: make Google not just a service you use but an organ you rely on. Not an external reference library, but a cognitive prosthetic - memory, orientation, taste, judgment - always on call. The phrasing "we want" is corporate candor masquerading as friendliness; it frames an acquisition of dependency as a shared project. You don't surrender agency, you "partner" with it.

The subtext is power. If Google becomes your extra brain, it also becomes the gatekeeper of what you remember, what you notice, and what you consider credible. Search ranking stops being a convenience and starts functioning like a quiet editor of reality. The quip anticipates the attention economy's endgame: not merely answering questions, but shaping which questions occur to you.

Context matters: this comes from an era when Google was still widely cast as benevolent infrastructure - clean design, "Don't be evil", information wants to be free. Read now, after surveillance advertising, algorithmic persuasion, and AI assistants that speak in confident paragraphs, the joke hardens into a mission statement. The "third half" is funny because it is impossible; it's unsettling because they kept trying anyway.