"We wanted to take as much time and effort making the video as we did the song"
About this Quote
The intent is practical, but the subtext is aesthetic control. Tool’s world has always depended on atmosphere, ambiguity, and an almost ritual seriousness; a slapdash visual would puncture the spell. By insisting the video deserves the same labor as the track, Jones is protecting immersion. He’s also signaling authorship. A carefully made video says: we’re not renting someone else’s vibe; we’re constructing a unified language, down to texture, pacing, and symbolism.
Context matters because the era of “content” pressures musicians to be constantly visible. This quote pushes back: take time, make fewer things, make them heavier. It’s a philosophy that treats listeners as capable of waiting and capable of paying attention. The line reads like a small production note, but it’s really a cultural stance - one that values intentionality over immediacy, and world-building over churn.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jones, Adam. (2026, January 17). We wanted to take as much time and effort making the video as we did the song. FixQuotes. https://fixquotes.com/quotes/we-wanted-to-take-as-much-time-and-effort-making-37678/
Chicago Style
Jones, Adam. "We wanted to take as much time and effort making the video as we did the song." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/we-wanted-to-take-as-much-time-and-effort-making-37678/.
MLA Style (9th ed.)
"We wanted to take as much time and effort making the video as we did the song." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/we-wanted-to-take-as-much-time-and-effort-making-37678/. Accessed 18 Feb. 2026.





