Success Quote by Sanjay Kumar

This is the sound of a company trying to turn “support” into a product, not a cost center. Sanjay Kumar isn’t promising a feature; he’s announcing a new revenue stream wrapped in the language of service. “A new offering” signals monetization first, empathy second. The pitch is simple: we’ll put a certified expert in your living room, on demand, and you’ll feel the difference because you can see a human face on the other end of the line.

The choice of “CA expert” is doing heavy lifting. It’s credential signaling in two letters, a way to reassure wary customers that the advice won’t be a random call-center script. “Live, via video” taps into a post-pandemic expectation: real-time help should look like Zoom, not a ticket number. It also implies accountability, even if the real play is reducing back-and-forth and speeding resolution (which companies love because it lowers friction and churn).

The subtext is competition. In markets where products are easy to copy, the battleground shifts to guidance, setup, compliance, and interpretation. “A range of topics about a product” keeps it broad on purpose, suggesting a concierge layer that can expand from troubleshooting into consulting, upsells, and retention. You can almost hear the strategic logic: if customers are stuck, don’t just fix the bug - keep them in the ecosystem, make the interaction feel premium, and charge for the privilege.