"We will ensure that associates continue to possess unsurpassed product knowledge and maintain their dedication to customer service and respect for their colleagues and for the communities in which they work and live"
About this Quote
Corporate virtue is rarely framed as a choice; it is framed as an assurance. Arthur Blank’s sentence has the smooth, press-ready cadence of a CEO promising continuity in a moment when people suspect disruption. “We will ensure” signals management control, the pledge that culture can be engineered and monitored. The object of that control is telling: not higher wages or greater autonomy, but “product knowledge” and “dedication” - the twin pillars of retail legitimacy. This is the language of a brand trying to sound like a neighborhood.
“Associates” does heavy work here. It’s the softer substitute for “employees,” suggesting partnership without granting the power that real partnership implies. Blank is speaking to multiple audiences at once: customers who want competent help, investors who want scalable service standards, and workers who need reassurance that a new regime won’t strip the place down to bare-minimum staffing and scripted interactions.
The values list expands strategically from store floor to society: colleagues, communities, where people “work and live.” That last phrase is a classic civic-virtue tag, designed to blunt fears that a large company behaves like an extractive machine. It implies rootedness, a moral stake in local outcomes - while keeping the promise safely non-binding. “Respect” is measurable only when someone else defines it.
The subtext is that culture is a competitive advantage worth protecting, especially in big-box retail where the temptation is always to standardize, deskill, and cut. Blank is selling stability as a feature: the company will grow, but it won’t become the kind of corporation you hate.
“Associates” does heavy work here. It’s the softer substitute for “employees,” suggesting partnership without granting the power that real partnership implies. Blank is speaking to multiple audiences at once: customers who want competent help, investors who want scalable service standards, and workers who need reassurance that a new regime won’t strip the place down to bare-minimum staffing and scripted interactions.
The values list expands strategically from store floor to society: colleagues, communities, where people “work and live.” That last phrase is a classic civic-virtue tag, designed to blunt fears that a large company behaves like an extractive machine. It implies rootedness, a moral stake in local outcomes - while keeping the promise safely non-binding. “Respect” is measurable only when someone else defines it.
The subtext is that culture is a competitive advantage worth protecting, especially in big-box retail where the temptation is always to standardize, deskill, and cut. Blank is selling stability as a feature: the company will grow, but it won’t become the kind of corporation you hate.
Quote Details
| Topic | Customer Service |
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