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Success Quote by Meg Whitman

"Well, California used to be in the dream-making business, and unfortunately what's happened I think we're now in the dream-breaking business"

About this Quote

California as a factory floor for fantasies is a savvy piece of brand critique, and Whitman knows it. “Dream-making” isn’t just Hollywood; it’s Silicon Valley mythmaking, real estate optimism, and the state’s long-running promise that reinvention is an address you can move to. By framing the shift as a change in “business,” she turns culture into an industry metric: California’s core product used to be aspiration, now it’s disillusionment.

The line works because it compresses a sprawling set of anxieties into a clean, investor-friendly contrast. “Used to be” signals decline without litigating causes; “unfortunately” performs empathy while keeping her tone managerial, not mournful. Most telling is “I think,” a small hedge that lets her float a big indictment while preserving plausible deniability, the corporate equivalent of a soft launch.

Subtextually, it’s a political argument in marketplace language. Dream-breaking points to a state where the costs of participation (housing, commuting, regulation, taxes, inequality) feel like obstacles to upward mobility. The target isn’t just government; it’s the sense that the system has flipped from enabling risk to punishing it. Coming from Whitman, a business leader who moved between corporate power and public ambition, the framing also positions her as the operator who can “fix the business model” of the state.

Context matters: in the post-boom, post-crash era, California’s global glamour collided with everyday unaffordability. Whitman taps that gap, turning personal frustration into a narrative of institutional failure.

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APA Style (7th ed.)
Whitman, Meg. (2026, January 14). Well, California used to be in the dream-making business, and unfortunately what's happened I think we're now in the dream-breaking business. FixQuotes. https://fixquotes.com/quotes/well-california-used-to-be-in-the-dream-making-166291/

Chicago Style
Whitman, Meg. "Well, California used to be in the dream-making business, and unfortunately what's happened I think we're now in the dream-breaking business." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/well-california-used-to-be-in-the-dream-making-166291/.

MLA Style (9th ed.)
"Well, California used to be in the dream-making business, and unfortunately what's happened I think we're now in the dream-breaking business." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/well-california-used-to-be-in-the-dream-making-166291/. Accessed 3 Feb. 2026.

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Meg Whitman on California: From Dream-Making to Dream-Breaking
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Meg Whitman (born August 4, 1956) is a Businessman from USA.

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