"Well, I think first of all, probably the most fundamental thing is that we are a mixed-signal analog semiconductor company, which, along with some of the other well-known names in the industry, enjoys very good economics"
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The first jolt here is the mismatch: an artist allegedly talking like a semiconductor earnings call, stacking qualifiers ("Well", "I think", "probably") before landing on the corporate self-definition. Whether it’s a misattribution, a transcription glitch, or an intentional collage, the line reads like a ready-made object in the Duchampian sense: found language, recontextualized until its emptiness becomes the point.
The intent sounds managerial - to reassure an audience that the speaker’s identity is not aesthetic but industrial, and that identity reliably produces money. "Most fundamental thing" pretends to be philosophical, but the substance is balance-sheet pragmatism: "mixed-signal analog" is technical specificity deployed as authority, a way to shut down questions by speaking in a dialect only insiders can audit. The phrase "enjoys very good economics" is especially telling. It’s not "we make great products" or "we solve hard problems"; it’s the passive, almost sensual "enjoys", as if profitability were a natural climate rather than an outcome of strategy, labor, and power.
Subtext: belonging. "Along with some of the other well-known names" is a quiet bid for legitimacy, a social proof move that places the company inside an elite club. The hedging at the beginning suggests either careful legalistic speech or someone performing confidence while avoiding anything falsifiable.
In a cultural context, it’s a miniature portrait of how modern institutions talk when they want to be admired without being examined: technical nouns for mystique, soft verbs for inevitability, and "economics" as the final moral alibi.
The intent sounds managerial - to reassure an audience that the speaker’s identity is not aesthetic but industrial, and that identity reliably produces money. "Most fundamental thing" pretends to be philosophical, but the substance is balance-sheet pragmatism: "mixed-signal analog" is technical specificity deployed as authority, a way to shut down questions by speaking in a dialect only insiders can audit. The phrase "enjoys very good economics" is especially telling. It’s not "we make great products" or "we solve hard problems"; it’s the passive, almost sensual "enjoys", as if profitability were a natural climate rather than an outcome of strategy, labor, and power.
Subtext: belonging. "Along with some of the other well-known names" is a quiet bid for legitimacy, a social proof move that places the company inside an elite club. The hedging at the beginning suggests either careful legalistic speech or someone performing confidence while avoiding anything falsifiable.
In a cultural context, it’s a miniature portrait of how modern institutions talk when they want to be admired without being examined: technical nouns for mystique, soft verbs for inevitability, and "economics" as the final moral alibi.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
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