"Well I'm still working on The Incredibles. So I'm going to take a little time off. I've got a couple of tricks up my sleeve. I'm not ready to talk about them yet, but expect the unexpected"
About this Quote
The intent is twofold: manage expectations and maintain leverage. “Not ready to talk” is boundary-setting in a business that punishes silence, while also functioning as marketing. He withholds specifics to prevent premature hype from calcifying into demands, but he also plants a promise that keeps attention trained on him rather than the release calendar. The phrase “expect the unexpected” is almost comically self-aware coming from the director of a film about a family of surprises: powers, identities, reversals. He’s branding his process as an extension of his storytelling.
Context matters: animation is long-haul labor, and Bird’s reputation is built on precision and control. The subtext is a quiet flex: I’m busy, I’m choosing my timing, and I’m still the guy who can outmaneuver your predictions. It’s less mystery than authority performed as mischief.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bird, Brad. (2026, January 17). Well I'm still working on The Incredibles. So I'm going to take a little time off. I've got a couple of tricks up my sleeve. I'm not ready to talk about them yet, but expect the unexpected. FixQuotes. https://fixquotes.com/quotes/well-im-still-working-on-the-incredibles-so-im-39295/
Chicago Style
Bird, Brad. "Well I'm still working on The Incredibles. So I'm going to take a little time off. I've got a couple of tricks up my sleeve. I'm not ready to talk about them yet, but expect the unexpected." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/well-im-still-working-on-the-incredibles-so-im-39295/.
MLA Style (9th ed.)
"Well I'm still working on The Incredibles. So I'm going to take a little time off. I've got a couple of tricks up my sleeve. I'm not ready to talk about them yet, but expect the unexpected." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/well-im-still-working-on-the-incredibles-so-im-39295/. Accessed 4 Feb. 2026.



