"Well, the whole history of Star Trek is the market demand"
About this Quote
The line works because it’s both mildly cynical and oddly flattering. Takei isn’t dismissing the show; he’s admitting what entertainment actually runs on. Star Trek has always been a negotiation between aspiration and appetite: progressive allegory that had to fit into a weekly schedule, a budget, and standards-and-practices constraints. Its survival depended on the public deciding that a future of interracial crews, alien diplomacy, and technobabble ethics was worth their time.
There’s a quieter subtext, too: the franchise’s cultural impact wasn’t handed down by executives or critics. It was crowdsourced. From the original series’ afterlife in syndication to the convention circuit to the fan campaigns that helped resurrect it, Star Trek’s "history" is a record of audience insistence. Market demand here isn’t just consumerism; it’s a form of collective authorship, the public voting again and again for a certain kind of future.
Spoken by Takei - an actor whose own legacy intertwines with the series’ long arc toward representation - the remark also lands as a reminder that progress in pop culture often arrives not as a moral awakening, but as a measurable audience desire.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Takei, George. (2026, January 17). Well, the whole history of Star Trek is the market demand. FixQuotes. https://fixquotes.com/quotes/well-the-whole-history-of-star-trek-is-the-market-61487/
Chicago Style
Takei, George. "Well, the whole history of Star Trek is the market demand." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/well-the-whole-history-of-star-trek-is-the-market-61487/.
MLA Style (9th ed.)
"Well, the whole history of Star Trek is the market demand." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/well-the-whole-history-of-star-trek-is-the-market-61487/. Accessed 12 Feb. 2026.




