"Well, they didn't lack for topics after Hiroshima. Why should 9/11 slow them down? I know it got a lot of press, but it's just a few large buildings and aircraft, it's not like D-Day and the Seige of Berlin"
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Sterling’s provocation works by committing a social sin on purpose: he scales down 9/11 to the level of mere infrastructure and logistics, then dares you to notice how much of our outrage is about narrative, not numbers. The line is built like a feint. It opens with Hiroshima, the moral black hole of modern warfare, a benchmark so vast it makes most later tragedies feel rhetorically “small.” Then he snaps to 9/11, a catastrophe whose cultural footprint in the U.S. quickly outgrew its material scope. The friction between those two frames is the point.
The subtext isn’t that 9/11 “didn’t matter.” It’s that attention is a technology: it can be aimed, amplified, monetized, weaponized. “They didn’t lack for topics” is a jab at media ecosystems and intellectual classes that convert disaster into content and career oxygen. If Hiroshima didn’t exhaust our appetite for apocalyptic talk, why would 9/11? The cynicism lands because it’s observational, not celebratory.
His comparison to D-Day and the Siege of Berlin is deliberately blunt, almost offensively literal: bodies, armies, cities erased. Sterling is isolating the difference between an event’s physical magnitude and its mythic utility. In a post-Cold War, pre-Twitter America, 9/11 became the organizing story that reauthorized fear, surveillance, and endless war. Sterling’s intent is to puncture the sanctimony around that story and ask who benefits when grief is treated as an engine that must never idle.
The subtext isn’t that 9/11 “didn’t matter.” It’s that attention is a technology: it can be aimed, amplified, monetized, weaponized. “They didn’t lack for topics” is a jab at media ecosystems and intellectual classes that convert disaster into content and career oxygen. If Hiroshima didn’t exhaust our appetite for apocalyptic talk, why would 9/11? The cynicism lands because it’s observational, not celebratory.
His comparison to D-Day and the Siege of Berlin is deliberately blunt, almost offensively literal: bodies, armies, cities erased. Sterling is isolating the difference between an event’s physical magnitude and its mythic utility. In a post-Cold War, pre-Twitter America, 9/11 became the organizing story that reauthorized fear, surveillance, and endless war. Sterling’s intent is to puncture the sanctimony around that story and ask who benefits when grief is treated as an engine that must never idle.
Quote Details
| Topic | War |
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