Love Quote by Richard Branson

Branson’s line is corporate bravado dressed up as party chatter: “it’s fun” is doing the heavy lifting, turning a hard-nosed market entry into something almost recreational. That’s classic Virgin rhetoric - the billionaire as lovable disruptor, smuggling aggressive strategy through the language of play. He’s not just selling seats; he’s selling a story where consumers and challengers are on the same team, united against a sleepy incumbent.

The intent is careful. By leading with “we know that people in Australia love the idea,” he borrows public sentiment as a shield. It frames competition as a civic good rather than a commercial tactic, pre-empting criticism about predatory pricing, route cherry-picking, or brand colonization. “Getting up” suggests a scrappy underdog rising from the floor, even if the operation behind Virgin Blue is anything but improvised. He positions Virgin and Impulse as plucky reformers while the unnamed existing airlines become the stagnant establishment by omission.

Context matters: Australia’s airline market has historically been prone to consolidation and fare rigidity, the kind of terrain where a new entrant can credibly promise liberation - cheaper flights, better service, a shake-up in tone. Branson’s subtext is also a message to regulators and media: don’t treat this as disruption-by-vandalism; treat it as a public service. The sentence lands because it flatters the audience (“Australians love competition”), sanitizes self-interest, and makes the corporate chess move feel like a beachside sport.