"We're a big check mark on everybody's schedule. I told them it's just another challenge, let's go after it"
About this Quote
Butkus’s pivot - “I told them it’s just another challenge” - is leadership by emotional engineering. He doesn’t deny the target on their backs; he normalizes it. That’s the subtext: the team’s intimidation factor is real, but treating it as identity is a trap. If you start believing your own aura, you play not to lose, you tighten up, you become the very “check mark” people expect to tick off.
“Let’s go after it” flips the power dynamic. Instead of absorbing pressure, Butkus turns the schedule into prey. It’s a defensive mindset expressed in offensive verbs, which is exactly his brand: attack as morale. In a league increasingly obsessed with game plans and matchups, he’s selling a simpler psychology - swagger as a coping mechanism, aggression as focus. The intent isn’t poetry; it’s a locker-room reset button.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Butkus, Dick. (2026, January 15). We're a big check mark on everybody's schedule. I told them it's just another challenge, let's go after it. FixQuotes. https://fixquotes.com/quotes/were-a-big-check-mark-on-everybodys-schedule-i-140822/
Chicago Style
Butkus, Dick. "We're a big check mark on everybody's schedule. I told them it's just another challenge, let's go after it." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/were-a-big-check-mark-on-everybodys-schedule-i-140822/.
MLA Style (9th ed.)
"We're a big check mark on everybody's schedule. I told them it's just another challenge, let's go after it." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/were-a-big-check-mark-on-everybodys-schedule-i-140822/. Accessed 13 Feb. 2026.





